PDA

View Full Version : Kayak.com pulls ads from TLC's All American Muslim



pwaldo
12-20-2011, 09:57 PM
http://news.yahoo.com/blogs/cutline/another-company-pulls-advertising-tlc-american-muslim-181908989.html


In a letter of apology to customers, an executive at Kayak.com, the online travel site, explained the decision to stop advertising on the new reality show.

"When we decided to give our money to TLC for this program, we deemed the show a worthy topic," Robert Birge, Kayak's chief marketing officer, wrote in the letter posted on the site. "When we received angry emails regarding our decision to advertise, I looked into the show more thoroughly."

Birge continued:

The first thing I discovered was that TLC was not upfront with us about the nature of this show. As I said, it's a worthy topic, but any reasonable person would know that this topic is a particular lightning rod. We believe TLC went out of their way to pick a fight on this, and they didn't let us know their intentions. That's not a business practice that generally gets repeat business from us. I also believe that it did this subject a grave disservice. Sadly, TLC is now enjoying the attention from this controversy.

Birge admitted that the "decision comes across as bending to bigotry," and "it also appears that we did not support people who deserve support as people and as Americans."

"For that," he wrote, "I am profoundly sorry."

Birge added: "Mostly, I just thought the show sucked. Based on our dealings with TLC and the simple assessment of the show, I decided we should put our money elsewhere. Apologies again."

themanishere
12-20-2011, 10:08 PM
Poor strategic management trying to scapegoat...

habsheaven
12-20-2011, 10:25 PM
I guess TLC is living up to their name. I'm "learning" a lot about how disgraceful American businesses can be from this "channel".

MattDMC
12-21-2011, 02:38 AM
All of these sponsors dropping the show are actually helping it.

I never even heard of the show until all this controversy started and now that it has started I figured I'd watch it and see what its about. I wonder how many viewers all these dropped sponsors have resulted in.

Its true there is no such thing as bad publicity.

duane1969
12-21-2011, 08:41 AM
Just curious if anyone who is downing Kayak has actually watched the show?

mrveggieman
12-21-2011, 09:12 AM
I was flipping through the channels and caught a glimpse of it. I don't like reality tv so I turned the channel after watching a minute or two of it. I will be adding kayak to the list of companies that I don't do business with.

duane1969
12-21-2011, 09:24 AM
I don't do business with Kayak to begin with. My point was that the show presents things in a highly controversial manner that is in now way indicative ofthe typical Muslim American. Most businesses do not like to have their company associated with controversial subjects. How many big companies do you see sponsoring "16 and Pregnant" or "The Jerry Springer Show"?

This whole "If you are not pro-Islam then you are anti-Islam" thing is getting out of hand.

duane1969
12-21-2011, 09:28 AM
Interesting perspective from a an American Muslim...
http://www.thedailybeast.com/articles/2011/12/15/all-american-muslim-why-advertisers-are-right-to-boycott.html

themanishere
12-21-2011, 06:42 PM
I don't do business with Kayak to begin with. My point was that the show presents things in a highly controversial manner that is in now way indicative ofthe typical Muslim American. Most businesses do not like to have their company associated with controversial subjects. How many big companies do you see sponsoring "16 and Pregnant" or "The Jerry Springer Show"?

This whole "If you are not pro-Islam then you are anti-Islam" thing is getting out of hand.

For me, I was speaking more to how the executive tries to spin it like he never would have even seen any of this coming, as if it was completely outside of the realm of risk assessment and publicity.

Which is just hilarious in my opinion - as if him and his company were victims...

ensbergcollector
12-21-2011, 07:48 PM
my question is since advertisers pull their ads on a semi regular basis (this is what decides whether a lot of new shows stay or get cancelled) how does anyone know what reasons companies have for pulling ads. Did anyone check to see if other shows had ads pulled for non-religious reasons?

freethrowtommy
12-21-2011, 08:26 PM
This whole "If you are not pro-Islam then you are anti-Islam" thing is getting out of hand.

Because the reason Kayak.com and Lowe's pulled their advertising is because of pressure from a conservative Christian group. This is EXACTLY anti Islam and why it should be touted as such. The Florida Family Association is behind both of these take downs.

duane1969
12-21-2011, 09:31 PM
Because the reason Kayak.com and Lowe's pulled their advertising is because of pressure from a conservative Christian group. This is EXACTLY anti Islam and why it should be touted as such. The Florida Family Association is behind both of these take downs.

I don't think that the FFA carries enough weight to sway Lowes and Kayak. A few thousand members in a Florida group pales in comparison to the millions of angry people all over the country.

freethrowtommy
12-21-2011, 10:06 PM
I don't think that the FFA carries enough weight to sway Lowes and Kayak. A few thousand members in a Florida group pales in comparison to the millions of angry people all over the country.

http://floridafamily.org/full_article.php?article_no=120


We hit a new record for emails sent through our sever. Close to 1,038,000 emails have been collectively sent thus far to the companies that advertised during All-American Muslim.

freethrowtommy
12-21-2011, 10:10 PM
The Daily Show take on it is quite funny...
http://www.thedailyshow.com/watch/tue-december-13-2011/kabulvision

*censored*
12-21-2011, 11:43 PM
"Mostly, I just thought the show sucked."

That comment just had me rolling.

I think it's stupid that they're bowing to pressure from the fundies and trying to spin it otherwise, but whatever. I like Home Depot and Hotwire better anyway.

mrveggieman
12-22-2011, 09:02 AM
I wondered what would happened if a group pressured companies to pull advertising from pro-christian tv shows?

duane1969
12-22-2011, 09:05 AM
http://floridafamily.org/full_article.php?article_no=120

Sending 1 million emails does not mean there are 1 million members. I am one person and I can use a spam bomb program to send 1 million emails all by myself. But nice try.


I wondered what would happened if a group pressured companies to pull advertising from pro-christian tv shows?

First there would have to be a pro-Christian TV show on a non-Christian TV channel.

freethrowtommy
12-22-2011, 10:14 PM
Sending 1 million emails does not mean there are 1 million members. I am one person and I can use a spam bomb program to send 1 million emails all by myself. But nice try.



First there would have to be a pro-Christian TV show on a non-Christian TV channel.

Where did I say there were a million members? I love how you always seem to misread my posts.

I am not an idiot but the people who are running the company and seeing their inbox full of pissed off e-mails could be.

duane1969
12-23-2011, 01:09 PM
Where did I say there were a million members? I love how you always seem to misread my posts.

I am not an idiot but the people who are running the company and seeing their inbox full of pissed off e-mails could be.

I didn't misread anything. You didn't actually post anything to misread. If you want your purpose to be clear then you need to be more clear.

I said they have a few thousand members. Your response was to highlight that they sent over 1 million emails. Any logical person would assume you were implying that they have over 1 million members.

If you want your post to be taken in a literal manner then you need to stop being so ambiguous.