Recent Signings and Promotions Have Baseball Releases Performing Strong for Upper Deck

Daisuke Matsuzaka

Daisuke Matsuzaka

Whether you are a Red Sox fan or Yankee fan, Upper Deck has good news for collectors this week. Last year’s rookie sensation Daisuke Matsuzaka recently completed a signing for Upper Deck and customers who were waiting on his cards should be receiving them soon. Several hundred of these cards shipped out last week so for the first time, “Dice-K” autograph cards are live in the market.

Former Team USA alum and first-round draft pick Ian Kennedy also recently returned his autographs to Upper Deck. Those collectors who were lucky enough to pull exchange cards of him in 2008 Upper Deck Series One Baseball will receive their card soon. Kennedy’s first autograph rookie cards will be live in 2008 Upper Deck Premier and he is slated to be in the starting rotation for the Yankees to begin his rookie campaign this upcoming season.

Daisuke Matsuzaka

Other autograph cards creating tremendous excitement with collectors have been a “mystery” for some time. Upper Deck is clearing up the mystery around the Sweet Spot Classic “Mystery Autograph Cut” cards as they are set to be completed in early March. Upper Deck was able to procure several hundred unique autograph cuts from famous deceased personalities and lucky collectors who pulled exchange cards for them will receive their unique cards very shortly.

Upper Deck ran a similar promotion in 2007 Ultimate Collection Baseball, 2007 Upper Deck Black Baseball and 2007 Exquisite Rookie Signatures Baseball where collectors could find an exchange card good for a “Dual Mystery Autograph Cut” card. Collectors were actually able to pick which card they would like to receive from a list of stellar personalities. To date, only nine of the twenty-three cards have been claimed so more fortuitous collectors are in store for a thrill when opening up those packs and coming across these awesome exchange cards. Upper Deck will have these cards completed in March.

The earlier release of 2008 Upper Deck Series One Baseball has helped to get cash registers ringing for many hobby retailers, but it’s not just the good timing around the product that has it performing so well. The Yankee Stadium Legacy promotion began in this product and it will be included in several other hobby releases as well this year. The Yankee Stadium Legacy insert set is a tribute to the 85 years of history that have taken place at the “House that Ruth Built.” The Yanks are set to play their final season at Yankee Stadium and many collectors have decided to try to put together the entire 6500+card set which chronicles every game ever played there. In 2008 Upper Deck Series One Baseball collectors can find cards 1-250, 2115-2354, 2913-3162, 5178-5472 and 5978-6227 randomly inserted one in every four packs on average.

Daisuke Matsuzaka

The other promotion from 2008 Upper Deck Series One Baseball that has not only the hobby talking – but all of America – is the “Presidential Predictor” collection. This insert set features caricature illustrations of political candidates and ties each of them to pivotal moments or players from baseball’s rich history. Upper Deck has received media coverage in USA Today, Fox News, ABC, NBC, ESPN, the Chicago Sun Times, Philadelphia Daily News, XM Satellite Radio and coming next week, Sports Illustrated. Some of the cards have been receiving so much attention they were featured on the home page of e-Bay where bidding on them has been fast and furious as collectors try to complete the entire set.

Finally, Upper Deck has been overwhelmed with the amount of participation in the 2007 Exquisite Rookie Signature wrapper redemption program. Collectors were asked to submit their empty wrappers or a receipt from the hobby shop they purchased the product from to Upper Deck for the opportunity to receive a special dual autograph or quad autograph card. What makes the promotion even more special for winners is that they get to choose which players they want on the card from an extensive list provided by UD. Seven winners are chosen each week and collectors have one week left to submit their wrappers before the final winners are drawn on February 22.

Daisuke Matsuzaka