NBA Rookies Rule the Roost in Upper Deck’s 2007-08 SP Rookie Edition Basketball Launch

Three rookies in every pack lead Upper Deck’s latest baseline offering

Durant Auto

As this season’s jaw-dropping NBA campaign draws closer to playoff time and inking postseason matchups, the Upper Deck Company is proud to present its 2007-08 NBA SP Rookie Edition Basketball set. The 60-card base set, which yields three rookies in every pack, on average, showcases the league’s best roundball talent and first-year standouts and is once again bolstered by its rim-rattling assortment of cool inserts. And leading the way are the ultra-cool, Upper Deck-exclusive rookie autographs from freshmen superstars like Rookie of the Year frontrunner Kevin Durant (Sonics), Al Horford (Hawks), Michael Conley (Grizzlies), Corey Brewer (T-Wolves), Joakim Noah (Bulls) and Julian Wright (Hornets).

Beyond spotlighting the top rookies from this season’s grueling schedule, Upper Deck’s 2007-08 NBA SP Rookie Edition launch also boasts a retro feel to its delivery as classic SP designs from seasons gone by – 1994-95, 1996-97 and 1997-98 – are captured, thus providing four variations of each of the rookies included. On average, collectors should find no less than 42 rookies and two autographs per box!

And in order to cover the entire court with some of the league’s proven veterans and retired greats, Upper Deck has included a 1998 SP Veteran/Legend Design insert lineup (1:12 packs) that includes current vets like Carmelo Anthony, LeBron James, Tracy McGrady and Tony Parker, along with retired legends such as Larry Bird, Magic Johnson, Michael
Jordan and Hakeem Olajuwon. What’s more, each of the current stars and legends included has signed a limited number of their cards that will no doubt create a buzz when basketball collectors start cracking their foil packs.

“This year’s NBA SP Rookie Edition release gave us a chance to highlight the league’s best new talent in a very unique way,” said Chris Kollmeyer, Upper Deck’s Basketball brand manager. “Because by looking back and selecting previous SP designs, we were able to deliver each of the rookies on four different cards. And the 1998 SP Veteran/Legend Design component allowed us to acknowledge some of the greatest players who have ever laced it up.”

Upper Deck’s 2007-08 NBA SP Rookie Edition Basketball carries a suggested retail price of $4.99 per eight-card pack with 14 packs per box. The product will be available on store shelves starting Wednesday, March 19.

CONTENT HIGHLIGHTS:

  • Find two autographs per box, on average!
  • Look for at least 3 rookies in every pack, on average!
  • Look for recreations of classic SP Basketball designs!
  • Find at least 42 Rookie Cards per box from the highly touted 2007-08 NBA Draft class!

PRODUCT BREAKDOWN:

Autograph Cards (combine for 2 per box on average)

  • Rookie Design Auto
  • 1996-97 SP Design Auto
  • 1997-98 SP Design Auto
  • 1994-95 SP Design Auto
  • 1998 SP Veteran/Legend Design Auto

Jeff Green Auto

Hartford Auto

Regular Cards and Rookies

Base Set – 60 Cards

  • Rookies – (3:1)
  • 1996-97 SP Design – (1:1)
  • 1997-98 SP Design – (1:12)
  • 1994-95 SP Design – (1:12)
  • 1998 SP Veteran/Legend Design – (1:12)