by RGM81 aka Richard McAdam

In the 21st century, the main means any company has to connect to its customers is via the Internet. The World Wide Web brings information and insights to people in real time, allowing people and companies to connect instantaneously to share and distribute their experiences. When the title for Star Wars Episode III was revealed, it was done online at the Star Wars official website. If a celebrity has something to say to the world (in 140 characters or less), they take to their Twitter account. When a US presidential aspirant wants to spread the message, More >