TORONTO, Ontario -- For the third-straight year, the Panini America team arrived in Toronto for the 2012 Toronto Fall Expo. The Panini America Wrapper Redemption Program continued to create buzz and excitement, offering wanting collectors more variety and bigger hits than usual.

In what's primarily been a hockey-driven show, this year's Fall Expo offered collectors a cut across all three of the major North American sports. Marketing Manager Scott Prusha cleverly designed a multi-sport wrapper redemption program which included hockey, basketball and football two-card packs. Hockey is still king in Canada, but there's no denying the growing interest in NBA and NFL trading cards among collectors.


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