Want to know who gets just as excited as Panini America and NFL collectors about NFL Rookie performances each week during the season? Pepsi Max with its NFL Rookie of the Week initiative. So it comes as no surprise that once again this season — for the second straight year — Panini America and Pepsi would join forces to help promote Pepsi Max Rookie of the Week voting and Panini America NFL Rookie trading cards.

The payoff for collectors and NFL fans everywhere will be some sweet virtual cards that will be highlighted on the NFL Facebook page each week in a special Pepsi Rookie of the Week gallery, across social media platforms and NFL.com. Each week during the 2012 NFL season, Panini America will feature the five Pepsi Max Rookie of the Week Nominees in a different Panini America football card design. (Stay tuned to The Knights Lance, the Panini America Facebook page and the Panini America Twitter account to find out about new Panini America designs and what weeks they will be incorporated into the Pepsi Rookie of the Week promotion.


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