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01-08-2013, 08:44 PM #1
Oxygen's New Show "All My Babies' Mamas" about a rapper with 11 kids by 10 women
"All My Babies' Mamas," a one-hour reality special slated to air in the spring of 2013, features Carlos "Shawty Lo" Walker, an Atlanta-based hip-hop artist with 11 children by 10 different women. Oh, he's also got a 19-year-old girlfriend, who's a year shy of his oldest child.
By the looks of the leaked sneak peak and an early press release, the show's take on this challenging family dynamic is more "Brady Bunch" than "An American Family."
"As the household grows, sometimes so does the dysfunction, leaving the man of the house to split his affection multiple ways while trying to create order," reads the goofy-sitcom-style description, in a press release posted the Oxygen's website late December. "Will there be a conflict over a family holiday, who needs school supplies and who holds the household finance purse strings, or can these feisty babies' mamas band together and live peacefully as one family unit?"
Since the show was publicized, the conflict has been primarily off-camera. Calls for a boycott of the network and a petition to pull the special from the network's lineup have risen to a fever pitch in the past week.
"By pushing these degrading images, your company seeks to profit from the humiliation of girls and women and the blatant stereotyping of African-Americans," writes, Sabrina Lamb, the woman behind the petition.
Lamb first noticed the press release on Oxygen's website, and after watching a 13-minute sample reel of the series on YouTube—which at one point features Shawty Lo unsuccessfully naming his 11 kids as quiz show music plays—she wrote an open letter to the present of Oxygen calling for the cancellation of the show before it goes to air.
"The focus of our outrage is that they would dare exploit the pain of these children and that Oxygen would promote this toxic situation to its young, impressionable female audience," Lamb, an author and cultural commentator, tells Yahoo! Shine. "There's no way this can go forward. We're going all the way to the end with this."
As of Friday, her plea to the network's president had received well over 13,000 signatures and countless support from bloggers, journalists, and activists, including the NAACP.
But network executives may be just as hellbent on attracting those young, impressionable women Lamb is talking about. In the show's press release, Cori Abraham, senior vice president of development for Oxygen Media promises, "All My Babies' Mamas" will be filled with outrageous and authentic over-the-top moments that our young, diverse female audience can tweet and gossip about."
Cat-fights, questionable parenting, and unregulated households have become the bread-and-butter of cable TV ratings. The soaring success of "Honey Boo Boo," "The Real Housewives" franchise, and the Kardashian conglomerate all hinge on those three voyeuristic elements for success. But it seems Oxygen has officially gone too far for viewers—if those 13,000 signatures are any indication.
Chicago Tribune editor Clarence Page likens the premise of "Mamas" to slavery. Huffington Post contributor and Syracuse University professor Dr. Boyce Watkins calls the show a "platform for ignorance."
"As a respected African-American media professional I can not in good conscience allow this program to move forward," writes radio personality Morris O'Kelly in an open letter to Oxygen.
Lamb and her fellow critics take particular offense to the press release's suggestion of scuffles between women for entertainment purposes, and the fact that each woman is given a pithy nickname to describe their flattened, TV-friendly personalities ("Jealous Baby Mama" and "Shady Baby Mama" are two of the moms). Shawty Lo's teenage girlfriend as the can-it-get-more-outrageous X factor doesn't help.
"You've got a network with international reach telling a young female audience it's okay to have unprotected sex, that other women are enemies, that they're not valued by men, that their financial sustenance should come from a man, and that babies are just spectators in all of this," Lamb tells Shine. Still she wants to be clear: "This is not just a women's issue."
The depiction of a disjointed African-American family, with an ill-suited father, is also a sticking point.
"To someone committed to the black family, who has spent a good part of his career fighting to improve the image and perception of black men, this all feels like a sticky gob of spit in my face," writes My Brown Baby's Nick Chiles in a post titled "If We Let Shawty Lo's Show Get On Air We Will Have All Failed Ourselves."
Chiles also notes the irony of the network's history. "Painfully, Oxygen is the network that was started by, among others, Oprah Winfrey in 1998, with the brilliant idea of—wait for it—empowering women," he writes. "But 1998 was a loooong time ago. Since then, it was purchased by NBC Universal in 2007 for $925 million and any kind of mission about female empowerment was long ago abandoned."
Oxygen is not the first network to face backlash for exploiting the tribulations of troubled family dynamics. In fact "Mamas" co-creators and former MTV honchos, Tony DiSanto and Liz Gately, faced similar outrage with the launch of their hit series "Teen Mom" a few years back. But this may be the first time a show has been boycotted before it has even completed production.
"What we have here is a show that's not even on air," says Lamb, who also runs World of Money, a nonprofit dedicated to the financial education of children. "We can fight this. We can say to advertisers if this show, about kids watching their mothers fight each other for crumbs, is what you value, then we don't support your brand."
Shine's request for a statement from Oxygen was not returned by press time. However, we did obtain correspondence between Oxygen President Jason Klarman and the New York Chapter of the NAACP, after a representative from the organization requested the show be dropped from the network.
In his emailed response, Klarman claimed "the show is still in early development" and the footage leaked was "not representative of the final special, which is still being cast and developed." He also responded to the accusations of racial stereotyping. "While we are seeking to chronicle a true story, it is not meant to be a stereotypical representation of everyday life for any one demographic or cross section of society…That said, we are highly attuned and sensitive to your concerns and our diverse team of creative executives will continue their involvement as the special is developed."
Klarman's email is unlikely to quiet the growing campaign against the show and the network. Lamb, for her part, is making it her personal mission to thwart Shawty Lo's debut. "I don't want him on TV," she says. "He needs therapy and condoms, he doesn't need a TV show."
01-08-2013, 09:01 PM #2
Oxygen is the white-owned version of BET. They do a huge number of shows about the disadvantaged and never thinking of their actual plight or feelings.
01-08-2013, 09:23 PM #3
Another reality show about wanna be rapper.Worse yet another reality show period!
01-08-2013, 09:45 PM #4
Who cares?"He's gone crazy," "You have to snap out of it," "Take your meds," or, "Don't be such a downer" serve only to mock, belittle, and make light of mental illness. Such phrases only continue the negative stigma and keep those who suffer from getting help. If these phrases, or phrases like them, are part of your at-hand vocabulary, you are part of the problem. #STOPtheStigma
01-09-2013, 10:03 AM #5
01-09-2013, 10:08 AM #6
01-09-2013, 12:16 PM #7
Reality tv is becoming absolute nonsense.Amsih mafia,honey boo boo,all thse housewives shows.No wonder society acts and looks the way it does.Of ocurse now i do have a soft spo for storage wars even though its fake.I was buying units in the late 80's I could have been a star.
01-09-2013, 04:31 PM #8
Not all reality tv is nonsense. I do agree that there are a lot that are pretty off the wall, but there's a place in the market. People watch movies and TV shows as escapes and reality TV is no different. True it's more of a train wreck type of viewing when you talk about shows like honey boo boo or housewives, but it's nothing more than an escape.
I love storage wars!!! but American Pickers is probably my favorite.Check out my NEW FaceBook Fan page of my abstract painting and graphic design work!!!
01-09-2013, 07:50 PM #9
01-16-2013, 04:33 PM #10
Oxygen Cancels 'All My Babies’ Mamas' in Response to Online Petition
The Oxygen Network confirmed today that they will not move forward with plans to air a controversial proposed show, “All My Babies’ Mamas,” after more than 37,000 people supported a petition on Change.org demanding that Oxygen pull support for the show. “All My Babies’ Mamas” had been set to feature rapper Shawty Lo, his 11 children, and their 10 mothers.
The petition on Change.org was started by author Sabrina Lamb, who launched the campaign in late December, days after Oxygen announced plans to develop the show and a trailer, featuring the 11 mothers and Shawty Lo’s current 19-year-old girlfriend, was leaked on the internet. Her campaign quickly garnered national media attention and culminated this morning in simultaneous petition deliveries in New York City, Los Angeles, and Philadelphia to the offices of Oxygen, owner NBC Universal, and broadcaster Comcast.
“On this official birthday of the late Rev. Dr. Martin Luther King, who fought for justice for all, and especially children, he once said, ‘Our lives begin to end the day we become silent about things that matter.’ I am pleased that Oxygen Media has heard the outrage of over 37,000 consumers and shareholders who said, ‘enough is enough,’” said Lamb, who started the petition on Change.org. “We will not support any network and advertiser which exploits the plight of children and targets young women with stereotypical, dangerous, unsafe messages. This petition, this victory is for them. Adults have choices and today, children, through 37,000 petitioners, have voices.”
In a statement provided by an Oxygen spokesperson to Change.org, the network announced that plans for the show will not move forward.
“As part of our development process, we have reviewed casting and decided not to move forward with the special,” the Oxygen statement said. “We will continue to develop compelling content that resonates with our young female viewers and drives the cultural conversation.”