05-09-2013, 08:57 AM #1
Embossing is Boss: Panini America Explores 2012-13 Brilliance Basketball (Gallery)
Panini America officials raised more than a few eyebrows when they announced in early March the addition of 2012-13 Brilliance Basketball to the NBA product roster. But for the product itself, they raised a lot more than than that.
By incorporating some good, old-fashioned embossing, mirror board stock and intricate design and type treatments, Panini Americaís creative folks delivered a set with differences that you can see and feel. As a result, perhaps the true brilliance of Brilliance is not so much the setís autograph and memorabilia content (which is quite stellar) as it is the raised-relief effect that shines on every card.