It’s been called the most successful hobby shop promotion of all time by longtime industry experts. It’s made hobby shops across North America bona fide post-Thanksgiving retail destinations. It’s delivered some of the most unique and sought after trading cards in recent years. And late next month, it’s making its triumphant return. News flash: Panini America’s 2014 Black Friday promotion is coming.

For the fourth straight year, Panini America will bring the nationwide shopping frenzy of Black Friday to local hobby shops all over the country with another of its now-legendary wrapper-redemption programs. In the coming weeks, The Knight’s Lance will bring you everything you need to know about this year’s special event, including preview galleries, participating shop information and more. Bu today, we’re bringing you an exclusive first look at the 2014 Black Friday base set and Rookie Cards, and providing an updated list of participating Panini Roundtable stores.

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