Less Redemption Cards and Quicker Turnaround Are a Welcome Change

Upper Deck President and Founder Richard McWilliam made a bold statement at the sports card industry’s annual trade conference in Ft. Lauderdale in April. Most attendees who listened to the hobby innovator speak felt his goals may have been too lofty. McWilliam said, “Redemption cards are ludicrous. We as a company and as an industry should eliminate redemptions. We shouldn’t be putting out a product that doesn’t have 100 percent of what is stated to be in the product.”

Autograph redemption cards are used when athletes do not sign in a timely More >