By Bill Shea

The Stanley Cup finals are good business for the Detroit Red Wings, even amid a global financial crisis that has ravaged other teams.

Thanks to a change in the team's corporate sponsorship sales philosophy, Detroit's post-season corporate sponsorship revenue — luxury suite rentals, Legends Club seats and advertising — is up 40 percent over last year, said Matt Brown, the Red Wings' vice president of corporate partnership sales.

Postseason advertising alone is up 230 percent from 2008.