I found myself immersed in a hardcore hoops hobby nirvana last Friday at the Panini America printing facility as two of Panini America's basketball behemoths -- 2012-13 Totally Certified and 2012-13 Prizm -- were running on two different production lines simultaneously.

My ADD ventured into blissful overdrive as Panini America NBA brand brethren Keith Hower, Wes Elliott and Cory Hollingsworth took turns opening packs to reveal the dazzling technological and aesthetic wizardry of both products, all in the name of ensuring that everything was falling as it should before the products started shipping.