The World Cup of Hockey is going to produce new and exciting ways for the NHL and the NHLPA to monetize their product, given that the 2016 tournament's very existence is a response to their inability to squeeze dollars out of the Olympics.

If you want to get a sense of how larger this cash cow is going to grow, Rick Westhead of TSN* provides this nugget: The asking price for on-jersey advertising for the World Cup of Hockey is apparently $8 million.

http://sports.yahoo.com/blogs/nhl-pu...214818357.html