Over the past several years, Tom Brady has become notorious for an unusual and highly specific diet that has not only become the lifeblood for how he trains, but has actually become a profitable little side hustle.
Brady has a new book coming out, "The TB12 Method," that is already a bestseller. (See the cover art here.) That's in addition to his $200 cookbook that is routinely sold out and his TB12 delivery meal service. It feels like this all sort of popped up very recently, but Brady actually revealed in an interview with Willie McGinest on NFL Network that he started to head in this direction well over a decade ago.