As they do every year, Panini America Football Product Developers spent much of the offseason in the lab brainstorming tweaks to franchise favorites on the NFL product roster, dramatic alterations to others and, on occasion, devising completely new product additions from the ground up: 2017 XR Football is one that falls into that last category. Set to arrive in hobby shops across North America in late September, the product makes its hobby debut with hobby boxes (seven cards per pack, two packs per box) delivering, on average, one Rookie Autograph Jersey card, one Autograph and one Rookie Jumbo or Triple Memorabilia card.