You’ll have to forgive hobby shop owners across North America if they’re a little more giddy than normal this week. It is, after all, that time of year. Panini America’s popular NFL Player of the Day promotional kits began arriving this week, officially launching the 18th annual edition of the hobby’s longest-running — and arguably most successful — in-store promotion. The program won the Best Ongoing Promotion Award at the 2017 Industry Summit in Las Vegas.

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