Itís been called the most successful hobby shop promotion of all time by longtime industry experts. Itís made hobby shops across North America bona fide post-Thanksgiving retail destinations. Itís delivered some of the most unique and sought after trading cards in recent years. And next week itís making its triumphant return. News flash: Panini Americaís 2017 Black Friday promotion is coming.

For the seventh straight year, Panini America is bringing the nationwide shopping frenzy of Black Friday to local hobby shops all over the country with another of its now-legendary wrapper-redemption programs. In the coming days, The Knightís Lance will bring you everything you need to know about this yearís special event, including preview galleries, participating shop information, components and more. But today, weíre bringing you a detailed first look at the 2017 Black Friday base set, Rookie Cards and the always-popular parallels.