It’s the third year for the print-on-demand line, which is exclusive to the Topps website.
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Cards go live on the site usually within a day or two of the event. They’re on the Topps site for just 24 hours and cost $9.99 each. Bulk discounts are available for orders of five, ten or 20 of the same card.

Print runs for individual cards vary, sometimes by large amounts. That’s because they’re determined by how many collectors order. Typically, that means bigger stars and events have more cards made than lesser-known players. But even then, when you compare the print runs to the Topps Now Baseball line, even the higher ones in soccer are modest.
https://www.beckett.com/news/2018-topps-now-mls