Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia™, and Panini America, a subsidiary of the Panini Group, the world’s largest sports and entertainment collectibles company, celebrate the countdown to the 2018 FIFA World Cup Russia™ by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup. The collaboration launched with the new 2018 FIFA World Cup Russia™ Sticker Collection by Panini available in stores and online now. The AR content will live in the Telemundo Deportes En Vivo app, featuring new posts on a weekly basis for fans to enjoy.
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“We are excited to partner with Panini and together offer fans innovative, engaging and sharable World Cup content leading up to and throughout our historic broadcast of the much anticipated tournament,” said Joaquin Duro, Vice President, Digital, Telemundo Deportes. “Introducing Telemundo’s first-ever augmented reality offering reinforces our commitment to continue enhancing the World Cup experience for our audience.”