f the countrys finest sellers of bad ties, Worlds Greatest Dad coffee mugs and designer boxers have experienced a significant slump in the last six years (especially in the countrys hottest collecting markets), well, we apologize. Indeed, since bursting onto the scene in the summer of 2012, Panini Americas annual Fathers Day hobby shop promotion has fundamentally altered the way kids and their moms shop for Dad on his special day.
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With the bold introduction six years ago of a wrapper-redemption program intended to replicate the wild success of the companys Black Friday promotion, Panini America officials transformed Fathers Day traditionally a sleepy Sunday afternoon in most of Americas hobby shops into a bona fide collecting holiday. Along the way, the program has strengthened the unique family bond that collecting creates between a father and his children.