It doesn’t just cover traditional trading cards. The agreement also includes stickers, trading card games and digital.
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“The Premier League is the strongest league in the world and our challenge is to restore the UK football collectibles market to number one,” said Mike Riddell, Panini UK’s Managing Director in a release.

A big part of the current soccer card market is trading card games. For Premier League fans, this means a transition from Topps’ Match Attax line to Panini Adrenalyn. Adrenalyn should still bring a lot of familiarity as it has been used for other leagues and sports for years on the international market.

Panini also intends to give Premier League sticker collections a big boost.
https://www.beckett.com/news/panini-...gue-exclusive/