Lawmakers in California have launched the latest attack on NCAA amateurism rules, with a bill approved late Monday by the State Assembly that would permit college athletes in the state to get paid for their name, image and likeness through endorsement deals, sponsorships, autograph signings and other similar income opportunities.
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Initially proposed by state Sen. Nancy Skinner, a Democrat from Berkeley, the Fair Pay to Play Act drew social media support from NBA stars LeBron James, Kevin Durant, Draymond Green, as well as U.S. Sen. Bernie Sanders, I-Vt. If signed, as expected, by Democratic Gov. Gavin Newsom, the bill carries the potential to force major colleges and universities to allow scholarship athletes to make money through income avenues that the NCAA has warned, for decades, would bring about an end to college sports as we know it in America.