AT THE END of the 2018 NBA offseason, Brooklyn Nets guard Spencer Dinwiddie was hanging out in Los Angeles with Jeremy Adams, a close friend from their days at the University of Colorado. The two played basketball at Boulder, and they share an enthusiasm for the world of blockchain technology and entrepreneurial pursuits.
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Dinwiddie had thoroughly enjoyed the process of developing his own shoe the previous year outside the sneaker industrial complex. He and Adams wondered: What other opportunities existed out there?
"With the shoe, we started exploring ways to try to take control of the brand," Dinwiddie said.

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