AT THE END of the 2018 NBA offseason, Brooklyn Nets guard Spencer Dinwiddie was hanging out in Los Angeles with Jeremy Adams, a close friend from their days at the University of Colorado. The two played basketball at Boulder, and they share an enthusiasm for the world of blockchain technology and entrepreneurial pursuits.
Dinwiddie had thoroughly enjoyed the process of developing his own shoe the previous year outside the sneaker industrial complex. He and Adams wondered: What other opportunities existed out there?
"With the shoe, we started exploring ways to try to take control of the brand," Dinwiddie said.

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