When wide receiver Emmanuel Sanders was selected in the third round of the 2010 draft out of SMU, Instagram hadn’t launched yet. Twitter was only four years old and had around 30 million users, compared to the more than 330 million reported in 2019. And Facebook requires reciprocity for friendships, making it less than ideal for athletes and celebrities alike to engage with their masses of fans.

“I used to tell people, ‘Hey, if you tweet me your phone number, I will FaceTime 20 fans today,’” Sanders said. “I’ve always been passionate about the fans because I feel like the fans blessed me to be able to get paid to do what I do. If it wasn’t for the fans, there would be no NFL. The fans make the league go.

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