WWE recently partnered with Fanatics in a wide-ranging deal that includes e-commerce, trading cards, and NFTs. This summer, Fanatics will launch the WWE Shop e-commerce platform for merchandise, accessories and apparel from the sports entertainment brand.

Fanatics will be the exclusive provider of NFTs/digital collectibles as well as trading cards. Michael Rubin - who owns Fanatics - recently acquired trading card company Topps for $500 million. An acquisition that was a key component in this deal.
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