What's the point about physically advertising on boards anymore?

[cjb]

Now that everything is computer generated/super-imposed on TV, Why would an advertiser what to paste an advertisement on the boards of an NHL game.

I mean yea there's the in-house crowd of 15,000-20,000 people.....but still.

[subban7677]

You get the different camera angles that will still show them as well. One would have to think they've lowered the price for them, though.

[mikecole141]

The same argument could be made as to why they have ads on the boards on the opposite side of the hard camera view if they are rarely going to be on TV. Like you said 15,000-20,000 people in the building, and like subban7677 said alternate TV camera angles. As for paying for ads that are going to be covered up, some of the same companies are paying to be on the boards physically and digitally to cover the TV and the in person crowds.

I’ve been to games where they have changed the board ads on the opposite side of the hard camera view during the intermission because some companies pay per period rather than per game.

[doniceage]

A lot of the boards are going to this.
https://www.sportingnews.com/us/nhl/...vipin9iak7zllc
@cjb

DON

[RGM81]

The same argument could be made as to why they have ads on the boards on the opposite side of the hard camera view if they are rarely going to be on TV. Like you said 15,000-20,000 people in the building, and like subban7677 said alternate TV camera angles. As for paying for ads that are going to be covered up, some of the same companies are paying to be on the boards physically and digitally to cover the TV and the in person crowds.

I’ve been to games where they have changed the board ads on the opposite side of the hard camera view during the intermission because some companies pay per period rather than per game.

Can vouch for this. Having been on the Coca-Cola ad for a game, the banner with my promo was behind Carey's net in the 1st period, and in front of the Blackhawks bench for the 2nd/3rd. LOL

As to the bigger question...it's all about money and getting eyes on the product. Would be interesting to know if the rates did change at all for the in-house ads, and how the TV CGI generated rates compare.

[Drewk86a]

I'd tend to believe it's a marketing issue and is about $$. Arenas can sell multiple ad campaigns on the same boards. The computer generated ads super-imposed on TV, and the in-person ads actually on the boards. It's a way to generate more revenue

Sure, it's only 15,000 people in the arena who will see the "live" ad, but the arena does need to worry about whether the fans will support the advertiser. They only have to convince the advertiser that they will.

Also, the on-board ads can target a local audience while the computer generated "on TV" ads will be bought by national corporations and will reach a wider audience.