Dear Red Wings Fans,

Just because you don't live in Michigan it doesn't "ice" you from all the Red Wings playoff fun. The Wings are encouraging you to join in one of hockey’s long-standing and unique traditions, the playoff beard, by participating in "Beard-A-Thon": a special fundraising program that will benefit the Detroit Red Wings Foundation. By participating in the Red Wings Beard-A-Thon you can invite your friends, family and associates to pledge money for their playoff beards. The fan who raises the most money will win a team signed Red Wings Winter Classic jersey. Fans who are unable to participate by growing a playoff beard can make a donation in support of a Red Wings player or personality who is growing his playoff beard.
http://mail.live.com/default.aspx?wa=wsignin1.0