By Bill Shea

The Stanley Cup finals are good business for the Detroit Red Wings, even amid a global financial crisis that has ravaged other teams.

Thanks to a change in the team's corporate sponsorship sales philosophy, Detroit's post-season corporate sponsorship revenue luxury suite rentals, Legends Club seats and advertising is up 40 percent over last year, said Matt Brown, the Red Wings' vice president of corporate partnership sales.

Postseason advertising alone is up 230 percent from 2008.