During the Super Bowl last year, Budweiser Canada aired what might have been the coolest game day ad of the year. They tricked an adult league hockey team into thinking they were filming a documentary, and then they showed up with a huge crowd, allowing the men to pretend they were in the NHL for a night. I still watch that ad about once a month because it is so. friggin. awesome.

http://www.sbnation.com/nhl/2012/11/...sh-mob-pee-wee