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Panini-How they've done so far

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I remember when i found out Panini bought out Donruss I thought we were going to see a whole new line of products. Though, i dont think anyone really knew what to expect. My own local card shop owner did not even know. I think now after almost a year of product, it seems to be a 50/50 response. Some seem to like what they have done and some seem to feel they have not done anything. If you really look at it they have not changed a thing, other than getting their NBA and NHL license. They have only added one or two "new" products (Epix, Crowne Royal, etc) I dont like how they use the same product for their basketball products. I really wish they would come up with a whole new line for each sport, other than a few products like the prestige or national treasures. Also, they need better variety and less of the same garbage. There is no reason for Rookies and stars, threads, gridiron gear, epix, elite, and classics. Pick the best two, maybe three and leave it there. There just isnt any value in products like threads and epix and rookies and stars. It is all basically the same product with a slight difference in design. I would stick with prestige, classics, and gridiron gear for the "mid-end" products. Now, for the positive, the higher end stuff. I LOVE absolute every year, from the great patches, tools of the trade, all the way to just the packageing. Its just a fun product to open. I know alot of people hate the foil board cards or how it never seems to change, but the foil and design is what makes absolute every year. Same goes for Limited and Certified, it is a "fan favorite" every year and so far panini has done well with both. Now for National Treasures football last year, i will agree it was a downgrade. It really did look like a $400 box of threads. And they HAVE to stop with the sticker autos on NT. It is just unacceptable. If UD can get all on card for Exquisite and Topps can for their amazing looking upcoming Topps Five Star football, then theres no reason Panini can't do it either. Overall, I like what they have done, but there is still PLENTY of room for improvement. Hopefully they use their 2 new licenses to their advantage and wisely. I love the new Certified Hockey and it seems a lot of people do. Keep it up Panini, its a tough market out there for cards and its only bound to get tougher.






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