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Dempster's Bread Crosby Set

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Yea, I know, it's been a while. Between work, vacation in sunny Florida and the home life, there hasn't been a lot of time for cards or this blog.

For those of you living in Canada, I'm sure that you've seen the Sydney Crosby Dempster's bread commercials. Within the last month Dempster's has started including Crosby cards with their breads. Of the 9 card set I have 3 cards. The cards are smaller in size than the standard card and are thinner. The pictures are of Crosby, though not in a Penguins uniform. That makes sense considering that Dempster's has to get NHL and Penguins approval for this. The pictures from the cards I have seen are of Crosby's face or him in generic hockey equipment. On the other side are quotes attributed to Crosby about working hard, how he's always loved playing hockey, etc. I believe that Dempster's is a national brand, so these cards will be available all across Canada. The thinness of the cards may cause creasing. Just getting it out of the bread bag I found is a bit of a chore. One other thing, apparently there are also autographed cards available.

Regardless of what you think of Crosby as a player or a person, I feel that the set is positive. Let me explain. Since McDonald's ceased with their national hockey card sets a couple of years ago within Canada there are no national card food issues. I remember the days when one could get cards with products from Kraft, Post, Kelloggs, HighLiner, Nabisco. This to me was an added bonus to buying the product. Or in my case, an incentive to buy the product. It was also a chance to get a card other than from the annual OPC or UD sets. With the set sizes not being that large, it was reasonable to put the entire set together. Within the last month I completed the Post Gretzky career set from 1999 with all the cards still in a cello wrapper. Lastly, it gave kids a chance to get cards for those who couldn't afford to buy packs or for those who were just starting to get interested in sports or cards.

For the past few years, other than the annual McDonalds sets, there have been nothing, nil, zilch in the way of Canadian food/oddball sets. Now with McDonalds ceasing their hockey card promotion there has been nothing. I don't even recall what has been on the box of Wheaties in Canada. The positive I am hoping is that this is a sign that there will be more food sets in the future.

Maybe someone else will strike a deal with Steven Stamkos. Toews has an endorsement deal with Canadian Tire so there is a possibility there. There is a renewed interest in the Blue Jays. That's another possibility. Especially considering that Topps usually comes up short in the number of Jays players in their main set. It would be good to get a card of Jason Fraser, Casey Janssen, Omar Vizquel in a Jays uniform.

All in all, I just hope that this one little set is a sign of bigger things to come.


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