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  1. 11-29-2018, 08:10 AM #1
    doniceage
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    The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL

    When Adidas signed a seven-year deal to become the on-ice uniform provider for the NHL, the German company didn’t have anyone working in a hockey-related business unit. Sure, the company owned Reebok, then the rights holder, but for Adidas, signing an agreement at the end of 2015 that would start in 2017 meant the company needed to create — and create quickly.

    https://www.forbes.com/sites/timnewc.../#14d731141858
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  3. 11-29-2018, 04:56 PM #2
    sparty07
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    They failed on the jerseys that have ties that don't actually have any function ie Anaheim and Arizona http://hockeybydesign.com/2017/06/hb...izero-jerseys/
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