For shizel!

[windmortal]

From BJPenn.com

Snoop Dogg signed on as President of Serious Pimp Saturday, May 29, 2010. The signing took place at the famed Venus Pool Club at Caesar’s Palace in Las Vegas, NV. With Snoop Dogg in the key position of President, the company is poised to enter its next phase of growth.

“This brings the best of both worlds to Serious Pimp. Snoop Dogg knows what the people want and shares our vision to promote events that combine the Hip Hop culture and the MMA movement,” said Serious Pimp Founder and CEO Damian Kutzner. “Together we will usher in the next era for the Serious Pimp brand and satisfy the demand from the Hip Hop community and extreme fighting lifestyle world.”

Leveraging the obvious synergy between the Hip Hop community and extreme sports, which includes MMA fighting, the company has plans for mega-events that will bring these two groups together. Future plans also include music collaborations featuring artists such as Snoop Dogg, Tha Dogg Pound, Too-Short, Warren G, and more.

“Serious Pimp got its start sponsoring MMA fighters in their bouts,” said Kutzner. “Ironically, ‘Rampage’ was one of the first fighters we got behind. Snoop Dogg’s attendance at this fight shows the company’s connection to the past and its vision for the future.”

Serious Pimp’s line includes sunglasses and clothing that blend the hip-hop style of Snoop Dogg and Tha Dogg Pound with MMA attitude. Serious Pimp recently partnered with several large retail stores across the United States and the UK, including Hot Topic and No Fear.

[litlmess15]

nice!