Report: Michael Eisner may be shopping Topps around

[pwaldo]

http://www.beckett.com/news/2011/05/...hopping-topps/

A “Heard on the Street” item published by the Wall Street Journal on Tuesday suggests that Michael Eisner may be looking to sell Topps, the longest-running manufacturer of baseball cards.

“We overhear the former Walt Disney chief may be looking to sell Topps. The firm is famous for its baseball and football trading cards, not to mention Bazooka Joe bubble gum and Ring Pops. Mr. Eisner teamed with Madison Dearborn Partners to buy Topps in 2007 for about $385 million.

“No word on what Topps could fetch now. The company denies it is on the market. But it likely would draw some interest.”

[DaClyde]

I guess they abandoned all those lofty (if somewhat unrealistic) plans for making Bazooka Joe some kind of contemporary pop-culture icon. Sounds like Eisner & Co. got bored already.

[spuds1961]

Wow only 4 years in and already looking to sell,doesn't say much for the Topps name.

[jdawg]

Wow only 4 years in and already looking to sell,doesn't say much for the Topps name.

why not? i think because topps is a brand it shouldnt be tarnished by the decisions made by the owners that are unrelated to the actual brand quality itself. seems like a flip move honestly and being card collectors we are all flippers.

[spuds1961]

You make a good point jdawg,not knocking the Topps brand at all,more a knock on Eisner.I just don't think 4 years is enough time invested in a company that big,heck I have trouble flipping cards worth more than 25 dollars and this guy is shopping around a multimillion dollar company.