When collectors finally get the chance next week to begin ripping open Panini America’s 2013 Black Friday packs, they’ll delight at the updated twists on several longstanding promotional drivers such as Tools of the Trade memorabilia cards, player-worn Santa hats, game-used NFL Breast Cancer Awareness football cards and much more. But it’s the striking imagery and dynamic design of the set’s 20 Panini Collection inserts that once again will provide the set’s emotional core.

A Black Friday-exclusive insert since Panini America started the game-changing promotion three years ago, the Panini Collection places a premium on the trademark poses and emotions of some of the sports world’s biggest stars. This year’s iteration — which is paralleled by both Cracked Ice and Lava Flow versions — features the likes of Yasiel Puig, Andrew McCutchen, Kobe Bryant, LeBron James, Damian Lillard, J.J. Watt, Colin Kaepernick, Andrew Luck, Jonathan Toews and even DJ Kool, the official DJ of Panini Ameica.

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