Panini America officials are making the prospects of collecting the new 2013-14 Innovation Basketball just a little bit sweeter -- and a lot more colorful -- with a special case promotion in conjunction with the product that releases across North America today. Company officials have created special Purple View and Light-Blue Stained Glass versions of those popular Innovation inserts and randomly inserted them exclusively into limited-edition five-card redemption packs.

While supplies last, customers will receive two of the special packs for every case of 2013-14 Innovation Basketball ordered, including product previously ordered through authorized Panini America distributors and direct accounts. The Purple Views (75 current stars, 25 rookies) are limited to 60 copies or less; the Light-Blue Stained Glass cards (75 current stars, 25 rookies) are limited to 20 copies or less.

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