TARRYTOWN, N.Y. — On a highlight-filled Sunday when some of the brightest young basketball players on the planet transformed the New York Knicks practice facility into a personal playground, there were likely two marquee attractions that observers will remember most about Panini America’s 2014 NBA Rookie Photo Shoot — one showcased the gravity-defying ability of the assembled talent, the other showcased the first NBA Rookie Cards of the 38 players in attendance.

In one corner of the massive, two-court gym, Panini America officials were conducting the premiere @PaniniAmerica #HOOPSRookie Trick Shot Challenge, a made-for-Vine spectacle that attracted seemingly every camera and smartphone in the building to document the rookies competing against one another in a fun, often-high-flying display of “top this.”



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