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Thread: Sure, it helps to be the best player on Earth. But it took more than on-ice talent to turn Sidney Cr
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05-22-2017, 01:50 AM #1
Sure, it helps to be the best player on Earth. But it took more than on-ice talent to turn Sidney Cr
Sidney Crosby was only five years old when he posed for the photograph that would become Tim Hortons’ most powerful marketing tool. He was three-foot-11 and 54 pounds, and he wore big blue-and-red gloves, holding them close together as he gripped a wooden stick. The company’s name was written across the chest of his yellow hockey sweater. The photo was printed on a novelty card Crosby received for participating in the Timbits minor-hockey program. He gave it to his uncle, Rob Forbes, as a gift.
http://www.sportsnet.ca/hockey/nhl/b...crative-brand/
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