Panini America’s venerable Rookies & Stars Football franchise is taking a different tact for the 2017 season. The product still includes all those brand staples that have come to define it to a loyal legion of followers, it’s the distribution model that’s changing just a bit. 2017 Rookies & Stars Football includes an extremely limited hobby run that was tied exclusively to the company’s Cyber Monday program. But the vast majority of this year’s product — Longevity, Blaster Boxes, Hanger Boxes and Gravity Feeds — is a Target-exclusive retail release arriving in stores now.