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03-24-2009, 10:33 AM #1

FTC To Require Advertisers Using Testimonials To Show Typical Results
FTC To Require Advertisers Using Testimonials To Show Typical Results
Subway spokesman and occasional thin guy Jared Fogle may soon be out of work thanks to a new FTC rule banning commercial testimonials that warn "results not typical" or "individual results may vary." Under the new rule, marketers using, say, body builders to advertise weight loss pills are also going to have to show an average lard*** whose results might be more typical.
No more Jared? No more "doctors" who look like Mr. Universe? I might miss some of the bikini-clad success stories, but all in all, I'd say this is going to be great.
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03-24-2009, 10:44 AM #2
Jared isn't real anyway...he's a holographic image
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03-24-2009, 10:51 AM #3

I think a holographic image would have more personality...
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