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06-01-2009, 05:45 AM #1
An ice boost in revenue: Wings score with expanded corporate sales
By Bill Shea
The Stanley Cup finals are good business for the Detroit Red Wings, even amid a global financial crisis that has ravaged other teams.
Thanks to a change in the team's corporate sponsorship sales philosophy, Detroit's post-season corporate sponsorship revenue — luxury suite rentals, Legends Club seats and advertising — is up 40 percent over last year, said Matt Brown, the Red Wings' vice president of corporate partnership sales.
Postseason advertising alone is up 230 percent from 2008.
http://www.crainsdetroit.com/article...FREE/305319923
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