The Dallas Stars said that they would be the first N.H.L. franchise to offer a flexible pricing plan that goes beyond the notion of charging more for games against better opponents. As with airfares, buying tickets early can help, and it will matter where the teams are in the standings. The price charts will change during the season in an industry known for setting prices long before the first game and leaving them alone. If the Stars are Stanley Cup contenders, fans will have to contend with a bull market.

http://www.nytimes.com/2009/09/10/sp...tars.html?_r=1