I work in ecommerce and mainly player collect Boston U alums and Carolina Hurricanes. I supercollect Colin Wilson.

I do bust a case or more of the Cup every year. Interestingly, I've taken a different approach from everyone else - I stay away from any low or mid-end products other than SP Authentic. I found those boxes to be really low value (at least, below the case level) and decided to shift the money that I spent on those to just go towards the Cup.