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  1. #1




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    why are shields valued so high??

    personally id much rather have a awesome patch over a plain nhl shield
    it isnt even related to their team
    i understand they are 1/1 and not availible in many products, but i dont get the appeal/huge prices
    its just a glorified patch

    honestly, im not even a big fan of the way they look, but maybe thats just me

    do you guys think they are overpriced?

  2. #2
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    Mainly you can make many patch out of one jersey. Like some will have nice patch and be out of /25 so they are available to collector. Sheild are rare since they can only make one out of a full player jersey.

    In the end it's a question of demand and enough collector as ready to fecth the money to aquire it. Take Gabriel Landeskog, only three card were made, 2 from Panini in Limited and one from UD in Ultimate and all 1/1 in 2011. So only three collector can have a shield in their collection. Of cousre The cup will probably have more dual one.
    Last edited by CoolHandLuke; 09-07-2012 at 05:33 AM.

  3. #3




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    Are (rookie) shields always cut from game-used jerseys or do they have them on all event-worn photoshoot jerseys as well?

    Tatu

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    For the rookies, they are most definitely from the rookie photo shoot jersey. That's why they can have a shield card in Ultimate, and then another dual shield card in The Cup.... use the Landeskog example above. Panini made two Sheild cards of him, and UD has one. There are still a couple of products to go this year. There is no way that three of his GU Jerseys have already been diced up for cards.

    Are (rookie) shields always cut from game-used jerseys or do they have them on all event-worn photoshoot jerseys as well?

    Tatu


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    As for why they have such a high value - I think the OP answered the question pretty well himself. These cards are 1/1s and in many people's opinions, they are visually spectacular. A few years ago, they were also VERY limited (in terms of the number of players who got shield cards each year).

    Then think about what cards are going to come from a jersey. Let's say Panini buys a GU jersey from Taylor Hall. They start cutting it up for cards....... we know there will be a ton of Blue or White or Blue & White jersey swatches. Between the numbers and name plate - they can get a bunch of two color patches (maybe the name plate gets used for whole letters). With the emblem, they will be able to get a few 3 colour patches, but most just two colour stuff..... and depending on the jersey, they may also be shoulder patches to cut into as well.

    All of those cards though, including the 3 colour patches, will be fairly common place over the next decade (assuming that Hall has along career, and GU cards remain a thing in this industry)

    The cards that are going to look really unique are the laundry tags, the Mei Gray tags, the fight strap buckle, the laces.... and yes, the NHL shield.


    That only one of these cards can be made, each time they cut up a jersey, it what keeps the prices high.

  6. #6
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    People are affected by other people's decisions. The first time two people paid too much for a Shield, others simply have mimicked the behaviour.

    Behavioural buying patterns of humans have always been intriguing. Proper Marketing will ensure that humans overpay, no matter what the product of origin is.

    Fascinating stuff, but sad to see such huge expenditure will lead to disappointment in conclusion.

  7. #7




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    No, I don't get it. I can buy an actual game worn jersey for a little bit more than I can get a shield card for. Case in point:

    Why buy this:

    http://www.ebay.com/itm/2009-10-UPPE...item2eb99b4378

    When I could have this:

    http://www.ebay.com/itm/HENRIK-ZETTE...item257438331d

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    Centrehice pretty much says it all...Marketing is unbelievably powerful. It is often even more important than the product itself...take Redbull for instance, tastes like carbonated cough syrup, but if they sponsor enough cool extreme sports athletes, the kids want to be like their hero's...who, ironically, don't touch the stuff as it is so dehydrating. I have even seen a few kids with the Monster energy Logo tattooed on the shoulder!
    As for the NHL sheild, I agree with Yzerfan, would you rather have a jersey or hat of your favorite team, or an NHL logo jersey? With the way the labor negotiations are going, that NHL logo looks more and more cheap and corporate than ever to me!

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    This, this, a million times THIS!

    It's one thing if you are collecting a high-end player. Suppose you're a Patrick Roy collector - good luck getting your hands on a gamer. A shield, while pricey, will only be a fraction of that price. But say you collect a player who doesn't have quite as much demand. For your $600 do you want to get what is ultimately 1.5" x 1.5" of the jersey or should you just go to the team website and buy the shield, emblem, fight strap, tag, number, nameplate, seam, and logo, and get a nice and stinky sweater while you're at it?

    Habs fan and collector! Current PC's: Nick Suzuki, Cole Caufield, and Lane Hutson...., and of course...

    Hidden Content Hidden Content ! 254 Unique Cards + 23 1/1’s

  10. #10




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    Supply and demand. The supply is incredibly low compared to pretty much any other type of card, and people like/want them. If you like patches better, then be happy and get cards you like better for cheaper. I'm like this when it comes to rookie cards. I don't get a lot of enjoyment out of having a 'true rookie' card of a player, so when I pull a nice one I usually trade it for something I'm more into personally.

    It is worth noting that Shield cards will also likely hold their value better moving foreward. Every year a few hundred Crosby patches enter the cardpool and make all of the existing Crosby patches less exclusive. Compare this to 5 or so shields.

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