They have to had played at least one match in the NHL for them to issue a card. While the product was a 2012-13 season product, the card were issued in 2013-14 season and all the player did play a match in the NHL already. McDavid as yet to play a match in NHL and even to be drafted. ITG hold the license for those player in the junior league. Panini as a MHL and NHLPA license. This is actually why they made redemption, so they can make cards of player that had not played yet a match in NHL. Otherwise they would have made the card and not a redemption.